Why use a UTM Link Builder?
If you are running marketing campaigns across multiple channels (like Facebook Ads, Google Ads, Email Newsletters, and Affiliate links), you need to know which channel is driving the most traffic and conversions. A UTM Link Builder helps you tag your URLs so that Google Analytics can accurately categorize your incoming traffic.
Understanding the Parameters
- Source (utm_source): Identifies the advertiser, site, or publication that is sending traffic to your property (e.g., google, newsletter, facebook).
- Medium (utm_medium): The advertising or marketing medium (e.g., cpc, banner, email, social).
- Campaign (utm_campaign): The individual campaign name, slogan, or promo code for a product (e.g., spring_sale, launch_2024).
- Term (utm_term): Identifies paid search keywords. If you're manually tagging paid keyword campaigns, use this to specify the keyword.
- Content (utm_content): Used to differentiate similar content or links within the same ad. Great for A/B testing two different CTA buttons.
How to Use This Tool
1
Enter Website URL
Paste the full website URL (e.g., https://yourwebsite.com/page) where you want to send traffic.
2
Add Source & Medium
Fill in the Campaign Source (e.g., google, facebook) and Medium (e.g., cpc, banner, email).
3
Add Campaign Details
Optionally add Campaign Name, Term (for paid keywords), and Content (for A/B testing).
4
Copy Link
Click the 'Copy URL' button and use this new link in your ads, emails, or social media posts.